Privacy Policy
Last updated: July 27, 2026
This Privacy Policy explains how Primo Entertainment, Inc., doing business as Primo Lighting and Sound ("Primo Lighting and Sound," "we," "us" or "our"), collects, uses and protects information when you visit https://www.primolightingandsound.com, contact us, or book our DJ, lighting, sound, photo booth and event-production services. By using our website or contacting us, you agree to the practices described below.
Information We Collect
We only collect information you choose to share with us and a limited amount of technical data needed to run our website:
- Information you provide. When you complete our quote form, book a call, email, text or call us, we collect details such as your name, your fiancé's or co-planner's name, email address, phone number, mailing address, company or organization, event type, event date, venue, estimated budget, how you heard about us, and any message or event details you send.
- Booking and payment information. If you move forward with a booking, we collect the information needed to prepare your contract and invoice. Payments are made directly to us by cash, card, Venmo or check, and any card processing is handled by our payment processor — we do not store full card numbers on our website.
- Technical information. Like most websites, our host may automatically log basic technical data such as your IP address, browser type and the pages you visit, which helps keep the site secure and working properly.
How We Use Your Information
We use the information you provide to:
- Respond to your inquiry and answer your questions;
- Check availability for your date and prepare a custom quote or estimate;
- Schedule consultations, plan your event, and communicate with you before, during and after your event;
- Prepare contracts, invoices and event paperwork, and process payments;
- Improve our services and, where you've asked us to, keep you informed about our offerings.
Third-Party Services We Use
We rely on a few trusted service providers to operate our website and business. When you interact with these tools, your information is handled under their own privacy policies:
- Web3Forms processes our contact-form submissions and delivers them to our inbox.
- Google (Apps Script and Calendar) is used to log inquiries so we can track availability and follow up.
- Calendly powers our online call booking.
- Our website is delivered through a third-party hosting provider.
We share your information with these providers only as needed to deliver our services to you. We do not sell or rent your personal information to anyone. We may disclose information if required by law or to protect our rights, property or safety.
Event Photos & Media
We sometimes capture photos and video at events and may use them to promote our work on our website and social media. If you'd prefer that images from your event not be used in our marketing, just let us know in writing and we'll honor your request.
Data Retention
We keep your information for as long as needed to respond to your inquiry, provide our services and meet our legal, tax and accounting obligations. You can ask us to delete information we're not required to keep.
Your Choices
You may ask us to access, correct or delete the personal information we hold about you, or to stop contacting you, at any time. To make a request, email us at primo@primolightingandsound.com and we'll take care of it.
Cookies
Our website uses only the cookies necessary for it to function and for embedded tools like our booking widget. We do not use our site to build advertising profiles about you. You can control cookies through your browser settings.
Children's Privacy
Our website and services are intended for adults booking events. We do not knowingly collect personal information from children under 13.
Security
We take reasonable steps to protect your information, but no method of transmission over the internet is completely secure. Please avoid sending sensitive details such as full payment card numbers by email or text.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we'll revise the "Last updated" date above. Your continued use of our website means you accept the current version.
Contact Us
Questions about this policy or your information? Reach us at primo@primolightingandsound.com or +1 (716) 510-7967. Primo Entertainment, Inc. DBA Primo Lighting and Sound is based in East Amherst, New York, serving Buffalo, New York and Western New York.